Weather Metrics, Inc.

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Call Us Today 800.869.6629
Or see us in Las Vegas
April 24th - 27th at NAB 2017

2016 NAB SHOW with WEATHER METRICS2016 NAB SHOW with WEATHER METRICS2016 NAB SHOW with WEATHER METRICSWM Technology & Travel MichiganReal World Examples - March 2015Industry Focus: Creative PartnershipsComing in 2015!Real World Examples - Winter SnowIndustry Focus: User Generated ContentReal World Examples - Over 67,000 Views!

Schedule a time to stop by the Weather Metrics booth at NAB and receive a FREE Starbucks gift card. Visit us at booth (SL4605) in the South Hall, Lower Level.

Monday the 18th
10am – 12pm
2pm – 4pm
4pm – 6pm

     Tuesday the 19th
9am – 11am
1pm – 3pm
4pm – 6pm

     Wednesday the 20th
9am – 11am
1pm – 3pm
4pm – 6pm

     Thursday the 21st
9am – 11am
1pm – 3pm
4pm – 6pm

Name:
Company:
Email:
Address:
Phone:

Schedule a time to stop by the Weather Metrics booth at NAB and receive a FREE Starbucks gift card. Visit us at booth (SL4605) in the South Hall, Lower Level.

Monday the 18th
10am – 12pm
2pm – 4pm
4pm – 6pm

     Tuesday the 19th
9am – 11am
1pm – 3pm
4pm – 6pm

     Wednesday the 20th
9am – 11am
1pm – 3pm
4pm – 6pm

     Thursday the 21st
9am – 11am
1pm – 3pm
4pm – 6pm

Name:
Company:
Email:
Address:
Phone:

Schedule a time to stop by the Weather Metrics booth at NAB and receive a FREE Starbucks gift card. Visit us at booth (SL4605) in the South Hall, Lower Level.

Monday the 18th
10am – 12pm
2pm – 4pm
4pm – 6pm

     Tuesday the 19th
9am – 11am
1pm – 3pm
4pm – 6pm

     Wednesday the 20th
9am – 11am
1pm – 3pm
4pm – 6pm

     Thursday the 21st
9am – 11am
1pm – 3pm
4pm – 6pm

Name:
Company:
Email:
Address:
Phone:

As you may have heard, WM Technology’s camera systems are ideal for destination promotion. The LIVE cameras are perfect for exposing more viewers to your destination than ever before with dynamic web streaming. And, the video quality makes them perfect for live promotional television broadcasts. WM Technology can help you optimize your membership ad dollars with solutions that generate marketing impressions that turn viewers that turn into visitors!

Check out this video on the success Pocono Mountain Visitors Bureau saw with their camera network!

They have seen outstanding success using LIVE video from mountain destinations integrated into partner television stations’ influential news and weather segments. The marketing impressions generated for the Pocono Mountains in NYC, their #1 targeted market helped them generate over 18 million web hits and increase lodging revenue by over 12%!

How the DMO Benefits

- A unique visual presentation that excites both destination members
and potential visitors
– System is expandable to include all or some member organizations
– Offers multiple levels of product placement to fit your market need
– Provides another feature to present as additional membership benefit
– Drives economic success by exposing more potential visitors to your market

How the Destination Benefits

- Provides a new way to show destination features more vividly
– Live video allows the visitor to experience the location before they arrive
– Creates new and effective product placement opportunities
– Video validates and strengthens the reputation of the destination
– Create “the” experience before the experience

Examples from the Pocono Mountain Visitors Bureau

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A WeatherVision camera network is an affordable way to expand your severe weather coverage around the community. As the only remote location camera system designed specifically for broadcast stations, WeatherVision allows you to enhance your weather coverage on-air and online with dynamic live, clip and time lapse video.



For over 14 years Weather Metrics has helped local television stations build networks of strategically placed, HD cameras to enhance the viewer experience and generate new revenue. Today, Weather Metrics helps more television stations deliver engaging live and local video for on-air and online viewing than any other company.

Broadcast partnerships can come in many shapes and sizes and can really help the station meet their goals. There are many ways that a television station can partner with businesses and individuals in the community to generate revenue, engage with viewers and enhance the news content.

Goal 1: Generate Revenue

Turn your sponsorships into partnerships by adding additional value to the sponsor. Beyond a simple logo on the overlay banner, partner with sponsors for more win-win. Allow the station to show the video stream on their website for use of the internet at the camera site. Offer online ad space or on-air mentions in return for web or mobile app design. Not only could that save the station the money that would have been paid for services rendered but it could also free up station personnel time for other projects.

Goal 2: Engage with Viewers

Partnering with companies in the community can generate revenue and/or save the station money while stimulating station loyalty. Become supporters of the local sports teams. Post local events on the station Facebook page. Stations can also join forces for information, for use as topic experts or the best places in town to install the new tower cameras. Viewers are more likely to tune in if they associate your station with their favorite stores, organizations, schools and businesses around the community.

Goal 3: Enhance Content

Partnering with local schools, clubs and charitable organizations is another good way to receive new, compelling content. Create a partnership with local philanthropies. Interviews, segments and stories (on-air and online) that feature these organizations are mutually beneficial. The organization gets publicity for their cause and the station receives a regular story/segment for the newscast. And, partnering with the viewers themselves can produce a surplus of new and unique content. Every viewer that contributes a sunset picture, weather observation, or an eyewitness cell phone video is a partner in content creation.



Partnership as defined by Wikipedia: “A partnership is an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-basedorganizations, schools, governments or combinations thereof.” There is no wrong with to create partnerships with in your community. It simply takes thinking about things in a new way.

WVPro PTZ and WVPro Basic



The WVPro PTZ system will provide clients the ability to broadcast true HD and full frame rate video from remote locations throughout their DMA. Additional benefits to the new WVPro PTZ camera system include:

• Full Optical Zoom up to 20x
• Full 30 fps in HD
• Reduced bandwidth requirements of 1-1.5 mbps
• Enhanced day and night video quality for broadcast and online

To learn more about the new WVPro PTZ camera Email

FlexChannel

A fully automated “channel in a box” solution that integrates live video, news stories and data from multiple sources at the station to generate a turnkey main, digital, cable or mobile TV channel. With an average of only seven hours of time required by the station, FlexChannel can produce a channel without the need for additional personnel.

With no upfront capital required, FlexChannel creates a turnkey digital subchannel with multiple unique advertising opportunities to grow station revenue.
FlexChannel includes:

  • Commercial insertion system
  • A traffic/billing
  • Automation system
  • No upfront capital required

NAB 2015 – SL 4228

Come by the booth at NAB this year for an advanced look at all of the new products and enhanced features that will be introduced in 2015!



For over 14 years Weather Metrics has been the leading provider of remote broadcast camera systems to enhance the viewer experience and generate new revenue. Today, Weather Metrics helps more TV stations deliver engaging video for on-air and online viewing than any other company.

For over 14 years Weather Metrics has helped local television stations build networks of strategically placed, HD cameras to enhance the viewer experience and generate new revenue. Today, Weather Metrics helps more television stations deliver engaging live and local video for on-air and online viewing than any other company.

Every day millions of Americans watch their local news. They watch the full broadcast on television, streaming segments on their laptops, and video clips on Smartphones and tablets. They may view their local news in any above combination. With so many platforms vying for attention the need for diverse, cross-platform content is more important than ever. As technology advances, it is becoming even easier for stations rely on some form of user generated content (UGC) to enhance their broadcasts on-air and online. As you consider incorporating UGC for the first time or increasing the usage of UGC there are some pros and cons to consider.

Pros – User Generated Content

1. Strengthen the relationship between viewers and the station. Featuring user generated content shows viewers that your station is interested in listening to and sharing the views of the people living in the community.

2. Attracts and builds trust with millennial viewers. Research by marketing company, Crowdtap, and global research company, Ipsos, reveals that millennials trust user generated content as much as professional content.*

3. Allows access to free content. Possibly the largest benefit to user generated content is that it provides the station free access to material they may not have had access to otherwise like eyewitness breaking news video.

Cons – User Generated Content

1. Can be poor quality. Video and picture quality captured on a mobile device may not be sufficient for on-air broadcast. Continuously airing poor quality video may, over time, degrade the integrity of broadcast.

2. Requires supervision. Allowing users to simply post content to the station website opens the station up to liability concerns if the content is not appropriate.

3. Raise legal concerns. Most of the legal issues related to UGC in the United States concern posting UGC on websites. This doesn’t mean that legal issues (such as defamatory, deceptive or copyright laws) should be ignored when using UGC in a broadcast.

KSFY – Sioux Falls, SD -recently broke news of a hotel fire on their Facebook page. To date the post has received over 67,225 views and the post has been shared over 822 times! KSFY’s Facebook Page

A WeatherVision camera network is an affordable way to expand your weather coverage around the community. As the only remote location camera system designed specifically for broadcast stations, WeatherVision allows you to enhance your weather coverage on-air and online with dynamic live, clip and time lapse video.

For over 14 years Weather Metrics has helped local television stations build networks of strategically placed, HD cameras to enhance the viewer experience and generate new revenue. Today, Weather Metrics helps more television stations deliver engaging live and local video for on-air and online viewing than any other company.