Weather Metrics, Inc.

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August 9-10 at TAB

3 Severe Weather Broadcast Tips

When severe weather hits viewers have lots of choices on where to get the information they need. Broadcasters not only compete with other local and national news outlets but also with a myriad of online and mobile sources. How do you ensure that your station is the first place they turn for the information they need and how do you keep them there?

By following these three simple steps you can help solidify your position as the news and weather leader in the area and increase your viewership on-air and online.

1. Stay calm. Severe weather can be exciting, frightening and potentially dangerous. As the news and weather authority in your area you have an obligation to provide viewers with the most accurate coverage when severe weather hits. Delivering the news and video viewers need in a calm and informative manor establishes trust. When viewers trust you they are more likely to follow your instructions when it matters most.

2. Include everyone. A storm approaching a large metropolitan a major concern of course but don’t forget about the outlying towns and counties. Along with your radar map include live video from your remote tower camera network, data from weather spotters and on location coverage from field reporters. Enhancing the severe weather coverage with remote cameras will bring in viewers from around the community and will tell a more complete and engaging weather story.

3. Think outside of on-air. Not everyone will be in front of a TV when severe weather hits. The growing number of people with Smartphones, iPhones/iPads, tablets etc is growing daily! According to market researcher IDC Smartphone sales will outpace regular cell phones by the end of 2013. Most stations include some form of weather information on their website but especially during severe weather season, forecasts and streaming coverage should be easy to locate on the homepage whether viewed on a desktop or mobile device. Look for the ability to customize your website and provide pertinent information in one click. Your website and the information viewers want should stand out in emergency situations.

A WeatherVision camera network is an affordable way to expand your severe weather coverage around the community. As the only remote location camera system designed specifically for broadcast stations, WeatherVision allows you to enhance your weather coverage on-air and online with dynamic live, clip and time lapse video.

For over 14 years Weather Metrics has helped local television stations build networks of strategically placed, HD cameras to enhance the viewer experience and generate new revenue. Today, Weather Metrics helps more television stations deliver engaging live and local video for on-air and online viewing than any other company.