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August 9-10 at TAB

4 Benefits of Streaming Video

Can live streaming video benefit a local broadcast station? The answer is a resounding YES. Live streaming video adds a number of benefits to any web or mobile site including increased traffic and page views, a heightened sense of urgency, enhanced branding opportunities and, most importantly, the ability to generate new advertising revenue.

A WeatherVision camera network with StreamVision is a straightforward way to deliver LIVE broadcast quality video on-air from around the community and beyond the broadcast to viewers’ desktops, smartphones or tablets.

Increase Web Traffic

Increased traffic is one of the top priorities of all websites. StreamVision was created to help local broadcast stations increase the number of viewers to the website and retain viewers longer. Streaming video brings ever-changing content to the station’s site that is unique and interesting and will do both. Live streaming video adds a sense of urgency and creates a fear of missing out. The very nature of the word ‘live’ indicates that what viewers are seeing will only happen once. If they are not there watching it the first time they run the risk of missing out on something. StreamVision’s live video creates this sense of urgency that translates into longer page views and a decreased bounce rate. Obviously the vast range of the internet reaches a much larger audience beyond that of the broadcast signal. Streaming live video delivers content to viewers beyond the traditional broadcast boundaries on any PC or mobile device.

Generate New Revenue

A station can increase revenue through additional advertising and interactive sponsorships on-air and on the web. Each day more and more people watch streaming video on their desktops, tablets and smartphones. This ever growing number of viewers creates a new revenue stream for stations and captive audience for advertisers. StreamVision was designed to deliver non-branded, high quality, streaming video. It is common for stations to create custom landing pages for advertisers that feature streaming video of their location or sell banner space around existing video. StreamVision encourages each station to customize the page around the streaming video to meet the needs of their advertisers and generate new station revenue.

Strengthen Advertiser Relationships

The same live streaming video featured on the station’s website can be embedded on the sponsor or advertiser’s site as well. WCAU, WNBC and WPIX all use live streaming video from the ski resorts in the Pocono Mountains on their newscasts and on station’s websites. The Pocono Mountain Visitors Bureau also features the same live stream on their website. As a result of station/sponsor collaboration with live streaming video, the Pocono Mountain Visitors Bureau saw a 25% increase in web traffic! The first station to offer unique opportunities, such as streaming video forms a stronger relationship with sponsors and becomes the true thought leader in the market.

Extend Branding

Streaming video lets the station stand out in the market and extends branding with constantly changing, dynamic content. StreamVision brings exciting live video from around town to web visitors that they can’t view anywhere else. In addition to the video streams from around the DMA StreamVision can provide unique short-term event video. Stream live video from fairs, concert venues, ski parks and much more. WeatherVision cameras can be set up and on the web in less than 24 hours to deliver video from new locations.

Station Examples

WHAG – Hagerstown, MD
WNYT – Albany, NY
KMEG – Sioux Falls, IA
WAVE – Louisville, KY

WeatherVision camera networks with StreamVision are one of the revenue enhancing solutions provided by Weather Metrics. For over 14 years Weather Metrics has helped local television stations build networks of strategically placed, HD cameras to enhance the viewer experience and generate new revenue. Today, Weather Metrics helps more television stations deliver engaging live and local video for on-air and online viewing than any other company.

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