Weather Metrics, Inc.

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April 24th - 27th at NAB 2017

Destination Marketing

Our unique camera network will help you generate marketing impressions that turn into viewers – and viewers that turn into visitors! WM Technology’s unique hardware and software combination allows for HD video output that will excite both destination members and potential visitors.

The Poconos Mountain Visitors Bureau partnered with WNBC, WCBS, WCAU, WPIX and WFMZ in New York Philadelphia to create a multi-ski resort and multi-television station network of cameras.

How the DMO Benefits

- A unique visual presentation that excites both destination members
and potential visitors
– System is expandable to include all or some member organizations
– Offers multiple levels of product placement to fit your market need
– Provides another feature to present as additional membership benefit
– Drives economic success by exposing more potential visitors to your market

Examples from the Pocono Mountain Visitors Bureau

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How the Destination Benefits

- Provides a new way to show destination features more vividly
– Live video allows the visitor to experience the location before they arrive
– Creates new and effective product placement opportunities
– Video validates and strengthens the reputation of the destination
– Create “the” experience before the experience