Weather Metrics, Inc.

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On-Air Branding

Branding is one of the most important elements of marketing your station. A TV station’s brand helps to attract potential viewers, establish viewer loyalty, increase credibility and ultimately generate revenue. Surely countless hours and hundreds, if not thousands, of dollars have been spent develop your station branding but can you be doing more?

Expanding your station branding across all segments, including your weather identity, is a simple way to differentiate your station from the competition. If done correctly a solid weather brand can increase viewership, solidify your position as the news and weather leader and generate revenue.

See some successful weather network branding: